KUALA LUMPUR: Getting into an e-hailing ride and being greeted with an ice-cream once you enter the car sounds great, especially if it's in the afternoon and the weather is scorching hot.
With ride sharing becoming increasingly popular, finding unique ways to enhance riders' experience is one way to attract customers.
Dacsee, a social ride-sharing service, which burst onto the scene less than a year ago is now embarking on their Joy Driver campaign where lucky riders will be awarded with an ice-cream.
“The main purpose of this activation campaign is to be able to promote and introduce the Joy Drive Campaign to the public. We want to give something back to our users as a form of gratitude from us by making them feel happy and joyful,” said Lim Chiew Shan, Chief Executive Officer of Dacsee.